Why Your AdWords Suck Eggs: The 9 Fatal AdWords Mistakes

Why aren’t your AdWords working? Because you’re making the same mistakes all amateurs and beginners make.

Almost every account I’ve consulted on has had the same problems over and over – This is true of all size accounts, whether they were spending a few hundred dollars a month or $10,000 a month.

9 fatal mistakes people make. Here they are…

1. They don’t track conversions.
2. They use only a few keywords, and only broad-match ones at that.
3. They use static headline ads.
4. They run one ad per adgroup.
5. They use the wrong keywords.
6. They put all their keywords in one adgroup.
7. They don’t modify their campaign settings.
8. They never geotarget.
9. They send everyone to their homepage.

With just a few changes, in a matter of minutes, I’d get them many times the results they had been getting. At times, I’ve seen clickthrough rates multiply 100x from a few simple ad changes.